The popular 7100 a-frame swimming pool ladder is getting a facelift for
the 2013 season.
First, the color is being changed from all white to warm grey, the more
subdued light grey that is the color used on our 7200 ladder and our Leisure
Accents patio furniture line. This will allow the ladder to more match today’s
swimming pool colors.
Secondly, the 7100-B will become the 7100-X thanks to an engineering
change. The rails have been split in two and connect together with nuts and
bolts.
This won’t at all affect the functionality, strength or quality of the product
for the consumer, but it will yield lower costs for consumers and dealers/distributors
alike.
How so?
But splitting the rails in two, we shrink the size of the carton. What
was once 74” long is now 54” long. That means more ladders on a truck (decreasing
shipping costs), more products on the shelves (decreasing warehousing costs)
and lower UPS/Fed-Ex costs for single ladder shipments. As more dealers add
internet stores to their offerings and more internet stores without brick-and-mortar
store fronts come into the industry, single unit orders shipped to the end
consumer are becoming more common. Just look at the savings afforded by the modified ladder through UPS…
From our plant to California, what was once $42 is now $33.
From our plant to Florida, what once was $28 is now $20.
From our plant to Illinois, what was $25 is now $16.
Those are some pretty significant savings.
If you’d like more information about the new 7100, please contact Bruce
Neubauer at bruce@conferplastics.com
